Betty Flores
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March 3, 2026
The way you structure your first external fundraising round will shape your company’s trajectory for years. Most first-time founders don’t realize that the financing instrument they choose matters as much as the amount they raise — and convertible notes have been the go-to instrument for seed rounds for decades precisely because they solve problems that […]
Betty Flores
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March 3, 2026
Every founder eventually faces the moment when someone asks the question that cuts through all the noise: “How long until you run out of money?” The answer isn’t found in your pitch deck or your growth projections. It’s in your runway. Understanding how to calculate startup runway—and what that number actually means for your company’s […]
Betty Flores
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March 3, 2026
If you’re raising capital for the first time, the moment you sign a term sheet you’ll encounter a number that can feel like a punch to the gut: your ownership percentage is about to shrink. This isn’t a failure. It isn’t even necessarily a bad thing. But misunderstanding how dilution works has ended more founder […]
Betty Flores
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March 3, 2026
If you’re raising capital or issuing equity to early employees, the cap table determines who actually owns what in your company. Ignore it at your peril—a poorly structured cap table has sunk more than one promising startup during fundraising or exit negotiations. The math looks simple on the surface: divide shares among founders, investors, and […]
Betty Flores
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March 2, 2026
The shift from one-time transactions to recurring revenue streams has fundamentally changed how businesses are valued over the past twenty years. If you’re still measuring your business purely on monthly sales figures, investors are looking at a completely different set of numbers—one where predictability can mean the difference between a valuation of 2x revenue and […]
Betty Flores
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March 1, 2026
If you’ve invested in both Nvidia and Salesforce, you already know something feels different about these stocks. The way they move, the way they react to news, the way their prices seem to follow different invisible hands — it’s not your imagination. Semiconductor stocks and software stocks behave differently at a fundamental level, and understanding […]
Betty Flores
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March 1, 2026
Most SaaS founders obsess over ARR. They celebrate new logo wins and show board slides with 100% year-over-year revenue growth. But here’s the uncomfortable truth: ARR tells you almost nothing about whether your business is actually healthy. What matters is what happens after the sale — whether customers stay, expand, and become more valuable over […]
Betty Flores
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February 28, 2026
The AI investment boom has created more wealth—and more wealth destruction—than almost any technology sector in recent memory. Every quarter, another company rebrands itself as an “AI company” and watches its stock price soar, only to come crashing back to earth when investors realize there’s no actual revenue underneath the hype. The difference between making […]
Betty Flores
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February 28, 2026
Understanding customer acquisition cost isn’t just a marketing exercise—it’s a fundamental lens through which investors should evaluate any technology company. When you’re analyzing a tech stock, CAC tells you how efficiently the business turns dollars into customers, and ultimately, whether that company’s growth is sustainable or built on borrowed time. This metric has become especially […]
Betty Flores
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February 28, 2026
Most investors jump straight to revenue growth when evaluating a tech company. They see 100% year-over-year growth and assume they’re looking at a winner. Then they get blindsided six months later when the company announces it’s out of cash. The missing piece is almost always burn rate — the metric that tells you how fast […]
