Cryptocurrency is all the hype right now and there are many ways to jump on board. One of them is crypto marketing! This can be done through creating a brand, writing content, running social media campaigns and blockchain marketing. In this blog post, we’ll give you some insight on how you can use cryptocurrency to your advantage while using marketing techniques as well.
1. ICO Explainer Videos for Your ICO or Token Sale
First things first, you need to brand yourself and your company. One way to do it is through creating an explainer video for your website. As shown in the following picture, Exodus is magnificently branded with amazing explainer videos done by Pixl Pictures . These will be used as a call-to-action on your website and marketing material, and are most likely even used in other marketing activities such as Youtube advertisements.
2. Run a Contest
Another way of getting people involved with your project is running a contest. A contest gets more people excited and involves them in the process by getting them to participate. It’s like a little game and people want to take part in games. You can also give away free tokens or coins as a prize!
3. Create an Infographic
A great way to spread awareness about your product is by creating an infographic. Infographics are easy to understand and they’re fun and interesting to read. The following infographic by Dr. Weru was created for the Nollycoin ICO, which is a cryptocurrency project aimed at disrupting the Nigerian film industry. The Nollycoin project is aiming to give power to the people.
4. Create a Blog
Blogs are a great way to reach out to your audience, as well as create a relationship with them while also getting them excited about what you do. When you write blog posts, try to provide value through content and by providing information that is not easily found elsewhere. At the end of every post, ask for feedback from your audience. This will get them engaged and show them that you care about their opinions and thoughts on what you’re doing. Our site list is here.
5. Throw a Party
What could be more enjoyable than throwing a party and inviting your community to come along? Have a fun event with a live DJ. If you have money, throw an extravagant event and give away lots of prizes. You may not get the amount of exposure that you want but it’s a good way to create hype around your project while at the same time having fun with it.
6. Run a Contest on Social Media
One of the best ways to get people involved with cryptocurrencies is through social media. Just by creating some quality content, you could get people interested in using your company’s tokens . The following example was done by Tokenly and it entails the marketing team setting up for reddit promotion for their ICO. They set up an account on reddit and created some good quality content that people would like. This could also be an easy way of getting people involved in your project and get them to participate as well. The more popular your account becomes on reddit, the more you’ll attract interest from other users as well.
7. Create a White Paper for Your Project
Creating a white paper for your project is a great idea if you have too much information about your project and you want to condense it into one, easy-to-digest document that can easily be understood by the masses. This is a great way of getting people interested in your project as they can read through it and understand what it is you’re trying to achieve.
8. Run a YouTube Ad Campaign
Running an advertising campaign for seo backlinks on Youtube is one of the best ways to educate people about your project, explain what it is and what features you have in place. The below video was posted by EDubEmpire to promote their ICO, which they did through Youtube ads.
9. Create a Blog on Medium
If your website has the capability of making blog posts, why not create one on Medium? This is another great way to promote your project or token while at the same time educating people on what it is. A blog on Medium will have a lot more potential to be read compared to a simple post on the company website.
10. Run an Initial Coin Offering (ICO)
Running an ICO is another way of obtaining funding for a new cryptocurrency project or idea. ICOs are usually conducted via Ethereum tokens such as ERC 20 . It is a way of obtaining funds for developing a new cryptocurrency or token and it’s done through the creation of crowdsourced funding. It’s usually done through crowdfunding and there are several sites on the internet that can be used to conduct an ICO.
11. Create an Online Store
Creating an online store where people can purchase your tokens like BlockChain is another great way to get people interested in your project, brand and company. A simple online store is a great way to provide people with convenience, as well as getting them excited about your ideas and products. You can create an online store as a simple webpage but also set up blogs and websites that promote it as well.