The dos and don’ts of naming a company

Naming a company can be both an exciting and daunting task. On one hand, it’s a chance to create a unique identity for your business. On the other hand, there are a lot of factors to consider and it can be difficult to please everyone.

Here are some dos and don’ts to keep in mind when naming your company:


1. Do your research

Make sure you understand the meaning of your proposed name and check that it’s not already in use. You don’t want to accidentally infringe on someone else’s trademark.

2. Keep it simple

Your name should be easy to pronounce and spell. It should also be short enough that people won’t forget it.

3. Make it memorable

Your name should be distinctive and meaningful. Something that will stick in people’s minds and help them remembers your brand.

4. Consider your audience

Think about who you want to attract with your name and make sure it appeals to them.

5. Test it out

Get feedback from friends, family, and potential customers to see what they think of your proposed name.

6. Be prepared to change it

You may love your proposed name, but not everyone will. Be open to feedback and be willing to make changes if necessary.

7. Hire a professional

If you’re struggling to come up with a name, consider hiring a naming company or branding agency. They can help you create a name that meets all of the above criteria.

8. Protect your name

Once you’ve settled on a name, make sure to trademark it and register it as a domain name. This will help protect your brand and prevent others from using it.

9. Use it

Once you have your perfect name, put it to good use. Use it on your website, social media, business cards, and marketing materials. Make sure people see it and remember it.


1. Don’t choose a name just because it’s trendy

Your name should have lasting power. Avoid picking something that’s only popular for the moment as it will quickly become dated.

2. Don’t make it too literal

Your name doesn’t need to describe what your business does. In fact, it can be more effective if it’s more abstract.

3. Don’t over think it

Don’t get too caught up in the details. Sometimes the best names are the ones that just come to you spontaneously.

4. Don’t be afraid to be different

Your name should be unique, so don’t be afraid to think outside the box.

5. Don’t forget the domain name

Make sure the domain name for your website is available before settling on a company name. Otherwise, you’ll have to get creative with your spelling or use a less desirable .net or .biz extension.

6. Don’t use made-up words

Unless you’re an established brand like Google or Yahoo, it’s best to avoid using made-up words in your name. Otherwise, people may have trouble pronouncing or spelling it.

7. Don’t rush it

Take your time in choosing a name. It’s an important decision that you’ll have to live with for a long time.

8. Don’t forget the legalities

Before you can use your chosen name, you’ll need to make sure it’s available and doesn’t infringe on anyone’s trademark. Consult with a lawyer or trademark agent to be sure.

9. Don’t forget your mission

Your name should reflect your company’s mission and values. Choose something that aligns with the image you want to project to the world.

By following these dos and don’ts, you can choose a name for your companies that will help you build a strong brand.

These are just a few things to keep in mind when naming your company. Ultimately, the best name is the one that feels right for you and your business. So trust your gut and go with the name that you feel most passionate about.

These are just a few things to keep in mind when choosing a name for your business. The most important thing is to choose something that you’re happy with and that you feel represents your brand well. 


When naming your company, it’s important to choose a name that is memorable, meaningful and those appeals to your target audience. You should also be prepared to trademark your name and register it as a domain name to protect your brand. And finally, use your name often so that people will remember it.

Ethan More

Hello , I am college Student and part time blogger . I think blogging and social media is good away to take Knowledge

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