Real estate agents have different platforms to market their client’s properties. Some agents have the luxury of choosing between Twitter, Facebook, or Pinterest. Social media marketing is an important part of realtor marketing, as most agents use social media for advertising their listings.
Becoming an expert via social media is useful for a real estate agent since it can lead to more clients. Here are useful tips that real estate agents should follow when using social media to maximize their efforts.
Build with People You Already Know
Your sphere of influence (SOI), which is a term used in real estate, will serve as the basis for your success on social media. People you already know are more likely to share and like your posts. This helps you build credibility and followers and is a great way to build your network.
One of the best places to start is connecting with people who are already connected with you on social media. This starts with letting them know who you are and what you do.
For example, an agent can let people know they are new to social media marketing but will provide great tips for other real estate agents. They should let these friends know they need help in this venture. This will increase the number of people willing to help your social media marketing.
Be Consistent with Your Posts
In order to become a successful real estate agent, you must consistently position yourself as an expert. People can stay in front of their target audience by making them think you are always posting.
They will know that you are available at all times and are able to keep up with all the information, for instance, if they see a new post each day. This will create trust and respect for your reputation.
The best way to create this consistency is by putting out posts regularly. Consistent posting makes people feel more comfortable sharing their posts with friends and family.
People will be more willing to follow these people because you are an expert in what you do. Agents can also market videos and photos to get their message to the people even when they don’t have listings.
Follow a Schedule
Agents should set up a schedule for their social media marketing. This enables them to plan out when they want to post or get started on a new post. Social media marketing is a very important part of realtor marketing, so creating a schedule for when you post will greatly increase your chances of success.
A good timeline for posting schedules starts by identifying what days of the week work best for you and your real estate company. The next step is determining when you are going to share a post. After determining the time, create a post to catch people’s attention and get them to check out your page.
If you do this consistently, they will know they can trust everything you post on your page. They will also be more likely to share your page with friends and family.
Several tools make scheduling social media posts easier, including CRM software, Buffer, and Hootsuite. Buffer is one of the best tools for agents because it will allow them to post at the best times. This is better for agents who have a lot of listings to post.
Some other tools require full-time management during the day and can be a little bit of work. CRM software is the best option for agents with many leads but not much time to follow up because it helps track leads.
Like and Comment on Other Agent’s Posts
This is one of the simplest ways to get more followers and engagement. When you like and comment on other agents’ posts, it shows that you are part of their community which will be very useful later on when they post listings.
This is also a great way to find people with similar interests and get them to follow your page. By liking other agents’ posts, one can be seen by a wide audience and build up their followers.
Real estate agents can use this to their advantage when they discover other performers and agents on social media. If someone you follow posts a house in the market or just listed, you can comment on it, which can also lead you to the client.
Creating a strategy of commenting only when you have something new to say is also valuable. Commenting on old posts can also be useful in building a referral database because others can see that you are an expert and may want to connect with you.
Use High-Quality Graphics
Most social media users use boring graphics and post topics. Since social media can reach a massive amount of people, agents should be posting quality graphics. This will help them stand out and make their posts memorable.
When a person decides to share your post, they will want excellent graphics and other high-quality information that can convince them to follow your page. Your posts should also have great language and be very descriptive so that they come across as authentic. You can use quality graphics when sharing properties, viewings, and listing photos.
Market Your Unique Selling Point (USP)
One way to stand out is to market your unique selling point. Use this to your advantage by creating a unique message that will make people want to read your posts. This could be how you help people by sharing tips and strategies unique to your area of expertise.
It would be best if you were having conversations with customers and other members of the community. This will allow you to understand their main concerns and needs better.
The aim is to help as many people as possible, stay top-of-mind for all real estate agents, and generate leads for your business. This can be accomplished by a well-thought-out strategy and social media posts that are engaging and consistent.
Don’t Be Afraid to Engage with People on Social Media
Agents should be engaging in conversations that they find valuable and important. If people are asking questions regarding a certain listing, it is important to answer their questions as quickly as possible.
Giving advice and offering solutions to those who might be interested in learning more about real estate is also crucial. This helps you stand out from other agents and contributes to your credibility.
Social media is an easy way to promote real estate because it allows agents to have the ability to connect with their customers uniquely. The above tips make it a good solution for real estate agents looking to attract more traffic and bring in new customers.
While these methods may be straightforward, they are not always easy to implement. Agents should experiment with social media platforms and weave strategies to optimize their results.